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Reddit tests ads in search results as traffic declines and growth concerns mount

The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

4 hr ago2:24 PM

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2 sources

First reported by TechCrunch

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The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

Gives this outlet’s account of the story.

The company wants to help advertisers reach users who show a "high purchase" intent.

Each outlet's article broken down by our newsroom, in our own words. To read what they wrote, use the button under each one.

Gives this outlet’s account of the story.

The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

Gives this outlet’s account of the story.

Our newsroom hasn't broken this article down yet.

Gives this outlet’s account of the story.

The company wants to help advertisers reach users who show a "high purchase" intent.

Gives this outlet’s account of the story.

Our newsroom hasn't broken this article down yet.