Netflix said Tuesday it is rolling out AI Discover, a new tab on its television app where some members can try experimental tools for finding shows and movies^1,3.

The first experiment is built around themes. Members pick a starting point such as something light, scare me, family movie night, or quick watches, each previewed with a clip, then see matching titles^1,3.

Netflix said users can then choose more specific themes or pick something different to start over^1,3. Every title includes a Tune Your Recommendations control next to Play and My List so a suggestion can be kept or excluded^1,3.

The company described the tab as powered by a new intelligence layer that responds to what members say in real time and keeps learning^1,2,3. In its product post, Netflix wrote that AI helps create the themes and that it will explain results along the way³.

Netflix framed the feature as a test kitchen for discovery recipes, saying member use and feedback will decide what to keep, improve, or later bring into the main Netflix experience^1,3. TechCrunch said the tab is meant to make a larger library easier to navigate than endless scrolling¹.

The company said AI Discover is starting in the United States for members who use Netflix in English on supported TVs, with more people to be added over coming weeks^1,2,3. Those with access will see Discover with a red gem icon and a New label in the TV top navigation^1,3.

The Verge placed the announcement against slower growth, reporting that Netflix recently laid off about 1,000 employees and that users have been watching the service less². Netflix's own post did not discuss those business points³.

It is not yet public how widely the tab will expand beyond English-language U.S. TV apps, which models sit behind the intelligence layer, or when any experiment will move into the main interface^1,2,3.