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Oura to buy Counsel Health for $625 million in cash
Oura said it will acquire AI-native primary care company Counsel Health for $625 million in cash, citing Q4 revenue of $533 million and fiscal 2026 revenue of about $1.75 billion.
Oura said it has entered a definitive agreement to acquire Counsel Health, which it described as an AI-native primary care company, for $625 million in cash, subject to purchase price adjustments1. The company said the deal is expected to close before the end of the calendar year, subject to customary closing conditions1.
The Next Web, citing the same announcement, said the purchase puts Counsel's medical AI and doctors inside the Oura app, with members moving from a health insight to an AI chat and then to a physician. Oura said members can start from an Oura insight or chat with Counsel's medical AI, and that a conversation can escalate to a board-certified Counsel physician within minutes inside the Oura app1.
STAT described Counsel as the maker of a chatbot that users can talk with about health concerns before being transferred to a clinician for treatment and diagnosis over telehealth, and said the company had previously disclosed $36 million in funding. STAT also said Oura delayed plans to go public a little over a month earlier because of market uncertainty.
Oura's release said that for the quarter ended Sept. 30, 2026, revenue grew 153% year over year to $533 million, and that the company delivered $87 million of Adjusted EBITDA, a 16% margin1. For fiscal 2026, it said it generated about $1.75 billion in revenue, up 92%; those results are preliminary and unaudited1. Executive chairman David Shuman, in the release, tied the cash outlay to that quarterly growth rate and to more than six million members1.
Techmeme summarized a Bloomberg report by Mark Gurman with the same $625 million price and the same Q4 and fiscal 2026 revenue figures. The Bloomberg article itself was not independently retrieved here.
Oura said Counsel will continue through enterprise partnerships including health plans, health systems and employers, a point The Next Web also reported1. The company said among members using Counsel who were surveyed, more than 90% said their Oura data helped them get better care; those figures are the company's own survey results1.