Based on reporting by CNA

Wire reporting: (Reuters, via CNA)

Reuters reported Friday that Amazon has circulated an internal PR/FAQ memo for a project called World Product Graph, which would gather product information on items sold on and off Amazon¹.

The news service said it reviewed the document and spoke with people familiar with the matter, and that it could not say whether or when the plan would ship; the memo used an aspirational public date of Oct. 1, 2027¹.

Amazon, referring to the memo, told Reuters that draft documents often paint an incomplete picture and that a brainstorming paper does not necessarily reflect current plans¹.

The memo, as summarized by Reuters, said Amazon's shopping agent (Rufus, later called Alexa for Shopping) often gave wrong or incomplete answers, and that fuller catalog data could let the company run cheaper models¹. Amazon said those usage figures were significantly outdated and that Alexa for Shopping is about 97 percent accurate globally¹.

Reuters said the memo described brands contributing data and Amazon crawling other retailers' sites, named Coca-Cola, Bayer and a Procter & Gamble trial, and placed the work in Selection & Catalog Systems under vice president Robert Tekiela; Coca-Cola, Bayer, P&G and Tekiela did not comment, Reuters said¹.

The same account said Amazon blocked Meta's Muse shopping agent in September and last year sued Perplexity over similar access, a case still pending¹.