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Meta launches Style Sketch, an AI outfit planner, in three Asian markets
TechCrunch and Engadget report Meta released Style Sketch, an AI fashion app that builds a virtual closet from Instagram or uploaded photos, in Indonesia, Singapore and Thailand.
- Techmeme is now reporting this
- New headline Was: “Meta launches Waddle World, an AI pet journal app, in the Philippines”
- Our desk updated its story
- TechCrunch is now reporting this
- New headline Was: “Meta quietly launched an ‘AI pet journal’ app”
1 earlier update
- Our desk filed its story
Meta has released Style Sketch, an AI fashion app that suggests outfits from clothes users already own, in Indonesia, Singapore and Thailand on iOS and Android, TechCrunch and Engadget reported1,2.
The listing was first noted by social media consultant Matt Navarra on Oct. 28, both outlets said1,2.
TechCrunch said the app can connect to Instagram to build a virtual closet from photos a user has posted, or add items by snapping a photo, recording a short video or uploading from the camera roll1.
Engadget said users can also link Facebook and Instagram, or skip social accounts and upload or photograph clothes instead2.
From that closet, Style Sketch proposes combinations, Engadget reported, including looks built around one item, outfits for the day's weather, or packing plans for a trip2.
Engadget said users can try combinations on a virtual model matched to body type and skin tone2.
TechCrunch noted rival wardrobe tools from startups such as Alta and from Google Photos1.
Engadget said Google's AI Search has offered virtual try-on since 2025, Google Photos added a Wardrobe catalog this year, and ChatGPT later added a photo-based try-on feature2.
Both reports place Style Sketch in a run of small Meta AI apps, including Waddle World, a Tamagotchi-style pet journal that The Verge and a Techmeme roundup said launched earlier in the Philippines1,2,3,4.
TechCrunch and Engadget said Meta has also shipped other standalone AI apps such as Pocket and Vibes, and they cited earlier reporting that Mark Zuckerberg told staff the company intends to release more apps as AI speeds development1,2.
It is not clear when or whether Style Sketch will expand beyond the three countries, or how Meta will use photos imported from Instagram or Facebook1,2.
Sources
- TechCrunchMeta quietly launches an AI fashion app called Style Sketch
- EngadgetMeta quietly launches an AI fashion app for virtually trying on clothes
- The VergeMeta quietly launched an ‘AI pet journal’ app
- TechmemeMeta quietly launched Waddle World, a Tamagotchi-like, AI pet-rearing game, in the Philippines in September, calling it a "daily journal disguised as a pet" (Mariella Moon/Engadget)
How it’s being reported
4 sourcesFirst reported by
The Verge
Meta quietly launches an AI fashion app called Style Sketch
Instagram-linked virtual closet, limited Southeast Asian launch, and Meta's wider push to ship more AI apps.
TechCrunch says Meta released Style Sketch on iOS and Android in Indonesia, Singapore and Thailand after it was spotted by consultant Matt Navarra.
Leaves out Facebook account linking and virtual try-on on a body-matched model, which Engadget describes.
Meta's Waddle World is a Tamagotchi-like AI pet app - Engadget
Gives this outlet’s account of the story.
Same copy also at: Engadget
Meta quietly launched an ‘AI pet journal’ app
Waddle World as a Tamagotchi-style pet that chats and doodles.
The Verge covers Meta's Waddle World pet app, not Style Sketch, as an earlier limited AI experiment.
Leaves out Style Sketch and the three-country fashion launch.
Meta quietly launched Waddle World, a Tamagotchi-like, AI pet-rearing game, in the Philippines in September, calling it a "daily journal disguised as a pet" (Mariella Moon/Engadget)
Philippines-only Waddle World launch and Meta's AI app strategy.
Techmeme roundup of Engadget's Waddle World report, with a related X post from Navarra that later flagged Style Sketch.
Leaves out Style Sketch product details.
Where they agree
- Style Sketch is a Meta AI fashion app on iOS and Android in Indonesia, Singapore and Thailand.
- Matt Navarra first publicized the listing.
- Users can seed a closet from Instagram or by uploading photos.
- The launch fits Meta's recent pattern of limited-region AI apps, including Waddle World.
Where they differ
Which social accounts can seed the closet
Whether virtual try-on is part of the product