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Everbloom's renoa is first new FTC fiber class in 25 years
TechCrunch said startup Everbloom's waste-protein fiber renoa received a U.S. Federal Trade Commission fiber classification, with first consumer products expected in the second quarter of 2027.
New York startup Everbloom has developed a fiber called renoa that the U.S. Federal Trade Commission recently approved as a new fiber classification for labeling, the first such class in 25 years, TechCrunch reported on Sunday1.
Renoa is made from waste proteins, including cashmere and wool scraps and leftover down and feather material from bedding, which the company powders, blends with a biodegradable biopolymer and extrudes to mimic natural fibers, according to the report1.
Everbloom has worked on the material for about three years and is scaling production, TechCrunch said, using an in-house materials-science model; a cashmere-like substitute is the first product1.
Co-founder and chief executive Sim Gulati showed reporter Tim De Chant sample items at the company's Fifth Avenue offices, including a crewneck sweater, knit gloves and a scarf that had been washed and put through a tumble dryer1. De Chant wrote that the scarf was not pilled and that Gulati said it had not shrunk1.
The company is talking with brands about putting renoa into consumer goods, first as a blend of about 20 percent of a cashmere sweater, TechCrunch said1. Gulati said the first product is expected in the second quarter of 20271. Whether those timelines hold depends on scale-up that the article said is still underway1.
TechCrunch framed the work against wider use of cashmere, which it described as costly to care for and tied to rangeland damage from goats in Central Asia; independent confirmation of the FTC filing, pricing or environmental claims was not in the article1.
