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Instagram launches Apple TV app for Reels, longer video and live shows
MacRumors, as listed on Techmeme, reports Instagram is on Apple TV for the first time, with Reels, longer videos and live shows; App Store metadata dates version 66.0 to Oct. 23.
Instagram is available on Apple TV, bringing Reels, longer videos and live shows to Apple's streaming box for the first time, Hartley Charlton reported for MacRumors, as listed on Techmeme1.
MacRumors said the Apple TV app lets users watch creator videos, discover clips and resume watching across devices, and that Instagram describes it as a way to watch together on a television1. The site said Apple's TV-specific App Store metadata dates version 66.0 to Oct. 23, while an archived listing from Oct. 19 still listed iPhone and iPad only1.
The app is in the Apple TV App Store and requires tvOS 26.0 or later, MacRumors reported1. Instagram first tested a TV app on Amazon Fire TV in the United States in December 2025, then expanded to Google TV in February 2026 and Samsung smart TVs in June, according to that account1.
MacRumors said Meta in June outlined plans to move beyond short videos on TV with longer creator content, episodic series and live broadcasts, and that the Apple TV listing names longer videos and live shows alongside Reels1. The release follows Instagram's dedicated iPad app in September 2025, the site said1. WhatsNewPaper did not independently confirm the App Store listing.
