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NYT Co. in exclusive talks to buy Letterboxd for about $330 million
TechCrunch, The Verge and Engadget report that The New York Times Company is in exclusive talks to acquire film social network Letterboxd for about $330 million.
- New headline Was: “The New York Times reportedly in talks to buy Letterboxd for $330 million”
- Our desk filed its story
- Engadget is now reporting this
The New York Times Company is in exclusive talks to acquire Letterboxd, a social network for film fans, for about $330 million, TechCrunch, The Verge and Engadget reported, citing a New York Times account based on unnamed sources1,2,3.
The three outlets said the talks could still fall apart and that the Times Company declined to comment1,2,3.
Letterboxd lets users log, rate and review films and follow other members3. TechCrunch said the service reported 3 million users in January 2021 and 28 million by April 2026, with more than half under 351. Engadget put membership at about 30 million3.
TechCrunch and Engadget said 2026 earnings or revenue are projected at about $15 million, a small share of the reported price1,3.
The Verge said negotiations have included Letterboxd co-founders remaining in charge while reporting to a Times Company executive, with the site likely staying standalone for the foreseeable future and possibly using Times advertising technology2,3.
Engadget said Canadian investor Tiny bought 60 percent of Letterboxd in 2023 and later sought a sale around $250 million, with Netflix, Paramount and Sony Pictures among rumored suitors3. TechCrunch and The Verge said Sony and A24 were also interested, and TechCrunch said A24 was priced out1,2.
The Verge compared a deal with prior Times purchases including Wordle, Wirecutter and The Athletic2. Engadget said the Times website has 13.8 million subscribers3.
The Verge said Letterboxd and Tiny Ltd. did not immediately reply to its request for comment2. What would change for users, whether a deal closes, and the final price remain unconfirmed1,2,3.
Sources
How it’s being reported
3 sourcesFirst reported by 
The Verge
The New York Times reportedly in talks to buy Letterboxd for $330 million
User growth, subscription features, and a $15 million earnings projection versus the reported price.
Cites the Times' own report that NYT Co. entered exclusive talks for Letterboxd at $330 million as users rose to 28 million.
Leaves out Founders remaining in charge and Times ad-tech integration.
The VergeFirstThe New York Times is in talks to buy Letterboxd for around $330 million
Governance after a deal and prior Times purchases such as Wordle, Wirecutter and The Athletic.
Says talks include founders staying in charge, a standalone Letterboxd, and Times ad-tech integration.
Leaves out 2026 revenue figure and Tiny's earlier sale process.
The New York Times Company is reportedly trying to buy Letterboxd for $330 million
Tiny's 2023 stake, earlier Hollywood interest, and how Letterboxd might sit with Times games and The Athletic.
Notes the price is above a $250 million figure from earlier this year and that talks could still collapse.
Leaves out April 2026 user count of 28 million.
Where they agree
- NYT Co. is in exclusive talks for Letterboxd at about $330 million, per a Times report.
- The Times Company declined to comment.
- Letterboxd would likely remain a standalone site for the foreseeable future.
Where they differ
User count
Other interested buyers