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T-Mobile unveils T-Mix wireless plans with swappable streaming and delivery perks
T-Mobile said Monday it will sell T-Mix plans that include rotating subscriptions, Reuters reported via CNA, citing CMO Allan Samson on a pilot.
Based on reporting by CNA
Wire reporting: (Reuters, via CNA)
T-Mobile on Monday said it will introduce T-Mix wireless plans that let customers choose and later swap included perks such as streaming and food-delivery subscriptions, rather than locking benefits to a fixed plan tier, according to a Reuters report carried by CNA1.
The plans are due next month in three tiers: Standard from $55 for one line, More from $75 and Loaded from $95, with the number of perks tied to the tier and how many lines are on the account1.
Named partners include Apple, DoorDash, Google, Hulu, Netflix, Paramount+, SiriusXM, Xbox and YouTube; other options listed include Delta SkyMiles, ESPN Unlimited, Google Gemini and device promotions1.
Customers will be able to change selected perks every three months or in an annual window, while some wireless extras such as satellite connectivity can be changed at any time, the report said1.
T-Mobile Chief Marketing Officer Allan Samson told Reuters that Netflix was the most-chosen benefit in a pilot that began in early October, with music subscriptions and artificial-intelligence services also drawing interest and Xbox popular among younger customers1.
The carrier is presenting the change as a way to compete as U.S. wireless rivalry moves beyond coverage and phone deals, and as a counterpart to customizable perk menus already offered by rivals such as Verizon, Reuters reported1.
