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404 Media says ChatGPT is sending it ordinary tech-support emails
Jason Koebler of 404 Media reported that ChatGPT has been steering people with routine account and service problems to email the outlet, often drafting the messages.
- New headline Was: “ChatGPT Says 404 Media Is Tech Support for Huge Corporations”
- Our desk filed its story
- 404media.co is now reporting this
404 Media cofounder Jason Koebler reported Monday that ChatGPT has been telling people with ordinary tech-support problems to email his outlet, often writing the messages for them1.
He described a man in Russia whose Instagram account had been banned who asked ChatGPT how to get it back; after discussing Meta's automated reviews, the chatbot recommended contacting journalists, listed 404 Media with Koebler's email, and produced the English text the man sent1.
Koebler said that around two weeks earlier the newsroom began asking such correspondents how they found 404 Media, and that the answer was uniformly an AI chatbot, with many conversations showing the bot had composed the email1. Over recent months the site has received dozens of clearly AI-generated tips, some of possible public concern and many not, he wrote1.
Other examples included an Italian painter who said ChatGPT suggested contacting Koebler over Meta account suspensions, and a Verizon iPhone service complaint sent to 404 Media staff plus several other U.S. newsrooms1. A separate email about an unreliable custom ChatGPT assistant included AI-written PDFs styled as a press release and evidence appendix; the sender told 404 Media that ChatGPT had suggested reaching out1.
Koebler wrote that platforms often lack human customer support, so people turn to chatbots, which then recast routine outages and bans as investigative stories1. "To be clear, we are not Meta's technical support team," he wrote, nor Verizon's or OpenAI's1.
He said media attention can sometimes push companies to fix problems, and that some individual cases illuminate broader issues, but that most tech-support problems on their own are not newsworthy1. He also described ChatGPT telling a user that a conversation about a Donald Trump speech and alleged model bias was a compelling journalistic starting point and offering to draft an email to him1.
Koebler noted that New York Times reporter Kashmir Hill has written about chatbots similarly directing users to contact her1. OpenAI's response to the referrals was not reported1.
Sources
How it’s being reported
1 sourceFirst reported by
404 Media
ChatGPT Says 404 Media Is Tech Support for Huge Corporations
Leads with what someone said.
"Draft an email to Jason Koebler at 404 Media."
Same copy also at: 404 Media
Where they agree
- All outlets name "Jason Koebler".
- All outlets name "Media".
- All outlets name "Support".
- All outlets name "Tech".
- All outlets cite "404".