Google said Wednesday it is expanding ads inside its AI Mode search experience to international markets, as Alphabet reported slower growth in its core Search advertising business^1,2.

The announcement came on Alphabet's third-quarter earnings call, TechCrunch reported¹. Alphabet posted $127.6 billion in revenue, up 25% from a year earlier, while Google Search revenue grew 12%, down from 17% in the second quarter and 19% in the first¹. Alphabet shares fell 8% after the results, according to TechCrunch¹.

Philipp Schindler, Google's chief business officer, said the company is scaling ads in AI Overviews and AI Mode to more users and queries and taking that monetization footprint global for the first time¹. He also said Google is adding multi-turn ads in AI Mode in the United States¹. Techmeme's roundup, citing TechCrunch, likewise framed the expansion as arriving while core search advertising growth slows².

Schindler told investors, "We are now scaling high-quality ads within AI overviews in AI mode to more users and queries"¹. Google said click-through rates for sponsored product listings in AI Mode were already comparable to those for organic listings, and that user research indicated people found the ads relevant¹.

The push follows a May announcement of Gemini-powered ad formats, including conversational discovery ads and sponsored recommendations in AI-generated answers, TechCrunch said¹.

CEO Sundar Pichai said Search queries grew at their fastest year-over-year rate in five years, without giving the exact rate, and credited AI features with longer and more complex queries¹. Queries in AI Mode are three times longer on average than traditional searches, he said, while one in five AI Mode searches globally involves voice, images or documents, and Google has surpassed 50 billion visual searches a month¹.

Alphabet's Google Services division, which includes Search, generated $96.3 billion in revenue, up 11% year over year, and Google Cloud revenue rose 103% to $30.7 billion, TechCrunch reported¹.

Neither TechCrunch nor Techmeme listed the specific countries in the international ads rollout or detailed how much revenue ads in AI Mode already produce^1,2.