Instagram said Monday it is testing a new upload type called Features, videos of up to 90 minutes, as it tries again at long-form video after shutting down IGTV^1,2.

TechCrunch reported the test is running in Brazil and will expand to a small U.S. trial, alongside Clips as Reels, which would let creators cut short clips that link back to the longer video¹.

Engadget, citing The Hollywood Reporter, said only a few creators with individual Meta deals can post the format so far, and that Instagram is targeting comedians and podcasters².

Instagram head Adam Mosseri said in a company video that he had long opposed long-form video because shorter Reels drive more shares and messages, but that product vice president Tessa Lyons persuaded him to try again¹.

Mosseri said the team wants short-form and long-form video to be “symbiotic,” including on Instagram’s TV app^1,2.

Engadget said the horizontal videos can be watched in the Instagram app, with the company hoping people will finish podcasts and similar videos on dedicated TV apps, including a forthcoming Apple TV app plus existing Fire TV, Samsung and Google TV support².

Viewers can also save a longer video to send to Instagram on a TV, TechCrunch reported¹.

Instagram is also working on better discovery for Live video and a profile hub for episodic Reels, similar to a playlist of connected shorts, TechCrunch said¹. Engadget said that episodic “series” content will also be available in the TV app².

A Meta spokesperson told TechCrunch it is too early to share a long-term monetization model and that the company is exploring pay from brands, fans and Instagram, including performance-based incentives¹.

Engadget said Meta told The Hollywood Reporter it plans to help creators find brand partners if they do not already have advertiser relationships². What ads, if any, will run in Features, and whether Instagram will match YouTube-style per-view pay, was not specified in either report^1,2.