Business
Benny SatoOn assignment
Not verified yet. Benny Sato is reporting this story for the newsroom. Until then, this is gathered automatically from the outlets below.
Dead mascots, neon labels and internet trends: Inside the strategy wars to capture Gen Z's spending power
Brands of all sizes are tailoring their marketing strategies to reel in Gen Z shoppers, sometimes going to extreme lengths to get their attention online.
Benny Sato is reporting this story
