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House committee set to vote on Canadian sports-betting ad framework
CBC News reported Thursday that the House heritage committee is due to vote next week on Bill S-211, a Senate-passed bill to set a national framework on sports-betting advertising.
- CBC News is now reporting this
- New headline Was: “MPs moving to restrict gambling ads in Canada”
- Our desk filed its story
- cbc.ca is now reporting this
Primary source: Bill S-211 (Senate, third reading text)
Canada's House of Commons heritage committee is scheduled to vote next week on Bill S-211, a Senate-passed bill that would start a national framework on sports-betting advertising, CBC News reported Thursday1.
The bill's Commons sponsor is Waterloo MP Bardish Chagger. Sen. Marty Deacon originated the measure in the Senate, where it passed in October 20251. No other news outlet had independently confirmed the committee timetable at the time of writing1.
The Senate text, titled an Act respecting a national framework on sports betting advertising, would have the government develop national standards and have the Canadian Radio-television and Telecommunications Commission review whether its rules reduce harms from sports-betting ads. CBC reported the bill is not itself a detailed ban; Chagger said she hopes later rules could cover sportswear, live events, hours, and celebrity promotions1.
CBC said it commissioned University of Bristol researcher Raffaello Rossi to count gambling messages in seven televised 2026 NHL playoff games featuring Canadian teams. The analysis found about 3,000 messages, with 95 percent carrying no harm-reduction or age-restriction information, and logos or ads appearing two to three times a minute1.
Ontario and Alberta oppose the federal bill, CBC reported. Alberta Minister Dale Nally wrote that it would create a two-tier system and threaten provincial revenue. Ontario Attorney General Doug Downey wrote earlier this year that the province already regulates online gaming and ads and should keep that role1.
A group of mental-health organizations and researchers asked Parliament for national action, according to CBC. The Canadian Gaming Association, representing casinos and online sportsbooks, argued against nationwide ad rules and said advertising helps steer users to licensed operators1.
Current Canadian rules, CBC said, are meant to limit ads aimed at minors, people at risk, and those who have asked to be excluded, but do not match some European time-of-day or sponsorship bans1.