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ProSiebenSat.1 earnings rise on cost cuts as TV ad revenue falls
Variety reports ProSiebenSat.1, controlled by the Berlusconi family's MFE, grew nine-month earnings even as revenue fell 11 percent amid a weak TV advertising market.
- New headline Was: “Berlusconi Family’s ProSiebenSat.1 Earnings Surge on Cost Cuts as TV Advertising Slump Drags Revenue”
- Our desk filed its story
ProSiebenSat.1, the German media group controlled by the Berlusconi family's MFE-MediaForEurope, reported higher earnings for the first nine months of 2026 even as revenue declined, Variety reported, citing company results1.
Revenue from January through September was €2.24 billion ($2.48 billion), down €271 million, or 11 percent, from a year earlier; excluding currency swings and portfolio changes, the drop was 3 percent1. EBITDA rose to €198 million from €39 million, and EBIT turned positive at €73 million, a €180 million improvement1.
Third-quarter revenue fell 15 percent to €701 million, or 4 percent on an organic basis1. Variety said the quarter showed a tougher advertising market than when the company reported second-quarter results on Aug. 6, when organic group revenue was down 2 percent1. Entertainment external revenue slid 7 percent over nine months, which the company attributed to advertisers' reluctance to spend, especially on TV1. Streamer Joyn's ad-supported revenue rose 9 percent and subscription revenue rose 20 percent1.
Programming costs dropped €126 million to €588 million for the nine months, mainly because of a change in amortization policy announced in the first half, Variety reported1. Savings from last year's restructuring also fed into the earnings gain1. Commerce & Dating external revenue fell 16 percent, reflecting portfolio effects including the sale of Studio71 US; organically it was up 6 percent, led by flaconi1.
Net financial debt was €1.54 billion on Sept. 30, up from €1.34 billion at the end of 2025, with leverage at 3.4 times1. On Oct. 29, ProSiebenSat.1 cut its forecast for organic group revenue to a slight decline for the year, from slight growth, while still forecasting a substantial EBITDA increase versus 20251. MFE took a 75.61 percent stake last year through a takeover offer that valued the group at about €1.8 billion; Marco Giordani is group CEO1.