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ProSiebenSat.1 earnings rise on cost cuts as TV ad revenue falls

Variety reports ProSiebenSat.1, controlled by the Berlusconi family's MFE, grew nine-month earnings even as revenue fell 11 percent amid a weak TV advertising market.

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  1. New headline Was: “Berlusconi Family’s ProSiebenSat.1 Earnings Surge on Cost Cuts as TV Advertising Slump Drags Revenue”
  2. Our desk filed its story

ProSiebenSat.1, the German media group controlled by the Berlusconi family's MFE-MediaForEurope, reported higher earnings for the first nine months of 2026 even as revenue declined, Variety reported, citing company results1.

Revenue from January through September was €2.24 billion ($2.48 billion), down €271 million, or 11 percent, from a year earlier; excluding currency swings and portfolio changes, the drop was 3 percent1. EBITDA rose to €198 million from €39 million, and EBIT turned positive at €73 million, a €180 million improvement1.

Third-quarter revenue fell 15 percent to €701 million, or 4 percent on an organic basis1. Variety said the quarter showed a tougher advertising market than when the company reported second-quarter results on Aug. 6, when organic group revenue was down 2 percent1. Entertainment external revenue slid 7 percent over nine months, which the company attributed to advertisers' reluctance to spend, especially on TV1. Streamer Joyn's ad-supported revenue rose 9 percent and subscription revenue rose 20 percent1.

Programming costs dropped €126 million to €588 million for the nine months, mainly because of a change in amortization policy announced in the first half, Variety reported1. Savings from last year's restructuring also fed into the earnings gain1. Commerce & Dating external revenue fell 16 percent, reflecting portfolio effects including the sale of Studio71 US; organically it was up 6 percent, led by flaconi1.

Net financial debt was €1.54 billion on Sept. 30, up from €1.34 billion at the end of 2025, with leverage at 3.4 times1. On Oct. 29, ProSiebenSat.1 cut its forecast for organic group revenue to a slight decline for the year, from slight growth, while still forecasting a substantial EBITDA increase versus 20251. MFE took a 75.61 percent stake last year through a takeover offer that valued the group at about €1.8 billion; Marco Giordani is group CEO1.

Sources

  1. VarietyBerlusconi Family’s ProSiebenSat.1 Earnings Surge on Cost Cuts as TV Advertising Slump Drags Revenue