Whoop on Thursday began offering members an in-app social network, Whoop Humans, to share selected wearable metrics, workouts and photo posts with other members^1,2.

The Verge described a Community tab that works like a Stories feed, with Moments that can include photos, captions, comments and, in one company example, a run map with pace and distance¹. Cards can also show sleep, recovery and strain scores for people in a user’s community¹.

TechCrunch reported the feature is rolling out at every membership tier at no extra cost and is opt-in, with members choosing who follows them and which metrics to share². Whoop already had Teams, a group-and-leaderboard tool the company said more than half of customers use; Humans is meant to let a trainer see clients without those clients seeing one another².

Whoop markets the feed as limited to real wearers. CEO Will Ahmed said, “Every account represents a real person with a verified heartbeat,” according to The Verge¹. The company said existing Teams sharing of strain, recovery and sleep will remain¹.

Users pick which activities, achievements and metrics to share, including Recovery, Strain, Sleep, HRV and resting heart rate, The Verge reported¹. Activities marked sensitive are not shared by default, Moments can stay private, and Stealth Mode can hide health and performance data without changing saved settings^1,2.

Ahmed told TechCrunch that health alerts and medical information are not shared on Humans, that members can remove followers, and that reported comments and photos are reviewed². He said Whoop does not sell member data: “Our product is not you; it’s the membership”².

The company has added FDA-cleared ECG and atrial fibrillation detection, blood-pressure insights, blood testing and medical-record uploads, TechCrunch reported². Ahmed said, without figures, that Whoop has seen large growth among people over 60 in the past 18 months and that it has Medicare members in a program that reimburses some wearables tied to health outcomes².

TechCrunch said Ahmed expects families, including adult children checking aging parents, to use Humans². The minimum age is 13 in some countries, with higher ages elsewhere; he did not directly say whether a parent could follow a teenager and pointed to privacy controls².

Whoop did not publish an independent audit of bot filtering or of how a “verified heartbeat” is checked beyond wearing the device^1,2. Neither report described how the feed will be moderated at scale.

Not medical advice.