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Kraft Heinz to divest North America coffee unit including Maxwell House

Kraft Heinz said it will divest its North America coffee business, including Maxwell House, Gevalia and Ethical Bean, to One Rock at a $650 million enterprise value, with a mid-2027 close and a 30% non-controlling stake, CNBC reported.

What's new
  1. New headline Was: “Kraft Heinz to divest North America coffee unit amid Cahillane's turnaround effort”
  2. Our desk filed its story

Wire reporting: (Reuters, via CNBC)

Kraft Heinz said it will divest its North America coffee business to private equity firm One Rock at an enterprise value of $650 million, CNBC reported2.

The coffee unit includes Maxwell House, Gevalia and Ethical Bean, CNBC reported2. Kraft Heinz said the sale is expected to close in mid-20272.

CNBC reported that Kraft Heinz will retain a 30% non-controlling equity stake in the business2.

CNBC said Kraft Heinz also reported quarterly net sales of $6.12 billion, down nearly 2%, and that the stock was up about 3% in premarket trading2.

Reuters published a story Wednesday under a headline that Kraft Heinz would divest the North America coffee unit amid Chief Executive Steve Cahillane's turnaround effort; the full Reuters text was not available, so additional terms from that article are not included here1.

Sources

  1. ReutersKraft Heinz to divest North America coffee unit amid Cahillane's turnaround effort
  2. (Reuters, via CNBC)Kraft Heinz to divest North America coffee unit amid Cahillane's turnaround effort