JustWatch, the company whose online guide tells viewers which service is streaming a given movie or show, launched its own streaming service, JustWatch TV, on Tuesday^1,2.

The service has a free tier with ads and an ad-free tier, JustWatch TV Plus, priced at $3.99 a month or $49.99 for a lifetime subscription^1,2. A company spokesperson told Ars Technica the lifetime option is offered for a limited time but could not say how long².

TechCrunch reported the Plus tier offers more than 300 ad-free titles in the U.S., and that a movie rental store is launching in the U.S., U.K., Ireland, Australia and New Zealand¹. JustWatch TV is available inside the company's existing apps and website in 12 markets, including the U.S., Canada and much of Western Europe¹.

Both outlets report 30 content partners, including Paramount and New Regency^1,2. Ars Technica described the library as limited and somewhat dated, and TechCrunch said it leans on older and independent titles, as most low-cost services do^1,2.

The company says its guide has 50 million users^1,2. Ars Technica reported that JustWatch Group expects the service to deepen the audience data behind its ad-buying business for studios and streamers, and that an executive told StreamTV Insider the goal is 100 million monthly users in the years to come².

Sources

1. TechCrunchStreaming guide JustWatch becomes a streamer itselfOct 20, 12:01 PM
2. Ars TechnicaJustWatch, which tackles streaming fragmentation, launches own streaming serviceOct 20, 4:20 PM

Read the original at TechCrunch ↗