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EU says TikTok feed can trap users in harmful content loops

The European Commission said Friday that TikTok’s For You algorithm may violate the Digital Services Act by repeatedly serving videos about sadness, self-harm and body image.

Wire reporting: (AP, via ClickOrlando), (Reuters, via CNA)

The European Commission said Friday that TikTok’s For You recommendation system may breach the Digital Services Act by repeatedly steering people into loops of videos about sadness, self-harm and body image1,6.

The findings are preliminary1,2. TikTok can review the evidence and challenge it before any final decision1,2. If a violation is confirmed, the company or its owner, ByteDance, could face a fine of up to 6% of global annual turnover1,4,5.

Commission officials described the case as the first time EU regulators have directly challenged the engagement-based recommender of a major social platform1,6. Politico Europe said it was the fifth DSA accusation against TikTok this year and that no fine has yet been issued6.

Investigators said they focused on videos that were neither illegal nor against TikTok’s rules, including trends such as “what I eat in a day” and “SkinnyTok,” arguing repetition — not a single clip — can be damaging, especially for young or vulnerable users1. The Record reported that officials said they analyzed about 20,000 videos with psychologists, psychiatrists and system-design experts and obtained internal documents and data1.

The Commission said TikTok had flagged some of the issues in its own risk assessments but had not analyzed them or set safeguards adequately1,4. It said tools meant to break loops — including feed refresh, “dispersion” to diversify videos, and “not interested” — were ineffective or faded over time1,2. A Commission official told Politico Europe that saying “I’m not interested” has to have an effective meaning, not be an afterthought6.

Regulators said they want recommendations to weigh what users explicitly choose over implicit signals such as watch time1,2,4. They also called for more usable controls and regular algorithm testing4,5.

TikTok did not immediately comment, The Record and AP-affiliated stations reported1,2. Reuters-carried accounts noted that in February TikTok called earlier DSA findings on addictive design “categorically false” and said it would challenge them4,5.

The Record said the Commission has already issued two other 2026 preliminary findings against TikTok, on addictive design and minors’ account protections1. Reuters-carried reports said the Commission is separately looking at similar “rabbit hole” effects on Meta’s Facebook and Instagram4,5.

Not medical advice.

Sources

  1. The RecordEU accuses TikTok of trapping users in harmful ‘rabbit holes’
  2. (AP, via ClickOrlando)EU says 'rabbit hole' video feeds on TikTok violate its digital rulesAlso (AP, via ClickOnDetroit)
  3. (Reuters, via CNA)EU charges TikTok over harmful algorithmic 'rabbit hole' effectsAlso (Reuters, via CNBC)
  4. Politico EuropeEU accuses TikTok of designing algorithm that creates ‘rabbit holes’

How it’s being reported

4 sources

First reported by The RecordThe Record

EU accuses TikTok of trapping users in harmful ‘rabbit holes’

First DSA case aimed at an engagement-based recommender, internal testing of about 20,000 videos, and ineffective user controls.

The European Commission accused TikTok of failing to stop its recommendation system from looping users into content about sadness, self-harm and body image.

Leaves out Reuters reporting that Meta’s Facebook and Instagram are under a separate rabbit-hole inquiry.

Where they agree

  • Friday’s action is a set of preliminary DSA findings, not a final fine.
  • The Commission objects to repeated For You recommendations of sadness, self-harm and body-image content.
  • Potential penalty if confirmed is up to 6% of global annual turnover.
  • TikTok had not issued an immediate response to this round of findings.

Where they differ

How novel the case is among DSA actions

Side by side

Each outlet's article broken down by our newsroom, in our own words. To read what they wrote, use the button under each one.

The RecordThe Record

EU accuses TikTok of trapping users in harmful ‘rabbit holes’

First DSA case aimed at an engagement-based recommender, internal testing of about 20,000 videos, and ineffective user controls.

The European Commission accused TikTok of failing to stop its recommendation system from looping users into content about sadness, self-harm and body image.

Leaves out Reuters reporting that Meta’s Facebook and Instagram are under a separate rabbit-hole inquiry.

First DSA case aimed at an engagement-based recommender, internal testing of about 20,000 videos, and ineffective user controls.

What it reports

  • Preliminary DSA findings issued Friday target TikTok’s For You feed, not illegal content.
  • Officials said investigators reviewed internal documents and about 20,000 videos with mental-health specialists.
  • The Commission said TikTok’s own risk assessments flagged some issues but safeguards were inadequate.
  • If confirmed, fines could reach 6% of global annual revenue; findings are not final.
  • Officials distinguished the case from earlier 2026 DSA findings on addictive design and minors’ accounts.

Leaves out Reuters reporting that Meta’s Facebook and Instagram are under a separate rabbit-hole inquiry.

EU accuses TikTok of designing algorithm that creates ‘rabbit holes’

Fifth DSA accusation against TikTok without a fine yet, and officials’ focus on mental-health evidence over radicalization.

Politico frames the findings as the Commission’s first DSA case aimed at a social platform’s recommender system.

Leaves out Detail on the 20,000-video review reported by The Record.

Fifth DSA accusation against TikTok without a fine yet, and officials’ focus on mental-health evidence over radicalization.

What it reports

  • Politico said the findings are the first time the Commission treated a recommender system as a DSA breach.
  • It counted this as a fifth DSA accusation against TikTok, with no fine issued yet.
  • Officials told Politico mental-health impacts were the strongest evidence, declining to expand on radicalization.
  • A Commission official said ‘not interested’ signals must actually change the recommender, not be an afterthought.

Leaves out Detail on the 20,000-video review reported by The Record.